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Sam Bosshard

Product Design Leader and Staff Designer with 15 years of experience turning fuzzy, early ideas into products, platforms, and systems that scale.

Currently at Reddit, leading product design across Presence, shaping identity, trust, business presence, and safer ways for people to participate.

Product Design Leader and Staff Designer with 15 years of experience turning fuzzy, early ideas into products, platforms, and systems that scale.

Currently at Reddit, leading product design across Presence, shaping identity, trust, business presence, and safer ways for people to participate.

View projects About

Projects

05 selected works

Shipped

Reddit 2025–2026

Design Lead & Manager

Reddit SearchTurning the habit of adding "reddit" to Google into a native search journey.

· Unified PDP, Search, and AI-powered answers
· Scaled the experience 10× to millions of weekly users

View case study

Redesigning Reddit's recognition economy

Shipped

Reddit 2024–2025

Design Lead & Manager

Redesigning Reddit's recognition economyMaking Awards and Earn legible for givers, earners, and the system between them.

· Awards redesign
· Earn surface & payouts
· 5 designers managed

View case study

Launching Reddit's first organic business platform

Coming Soon

Reddit 2022–2024

Design Lead

Launching Reddit's first organic business platformReddit Pro

· Product direction & UX strategy
· 0→1 platform design
· Cross-functional launch

Founding design at an AI infrastructure startup

Acquired

Spell 2019–2022

Founding Product Designer

Founding design at an AI infrastructure startupSpell

· 0→1 product design
· Brand & marketing
· User research

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Foursquare Developer Platform

Shipped

Foursquare 2016–2019

Design Director

Foursquare Developer PlatformTurning Foursquare's location technology into a self-serve developer platform

· Design Director, full team
· Research & competitive analysis
· Brand & visual system built from zero

View case study