Fifteen years in, I still get excited when someone says, “This one’s complicated.” I enjoy making things feel simple on the outside, even when they’re anything but underneath. I have a hard time staying in one lane, so I like moving fast, turning ideas into something real, and solving problems with good people.
What I do now
Reddit, Inc.
Product Design Manager
Jun 2022 — Present
Four years, four teams, one company going through a lot of change. Started as an IC building Reddit Pro from scratch and grew into managing design across some of Reddit's most complex org challenges — AI, monetization, developer platform, and now Profiles, Pro and Youth.
Spell (acquired by Reddit)
Founding Product Designer
Jun 2019 — Jun 2022
Founding Product Designer at an early-stage MLOps startup — owned everything from product UX to brand to marketing, often all in the same week. Stayed long enough to see it acquired by Reddit, which is how I ended up there next.
Foursquare
Design Director
2016 — 2019
Three years at Foursquare during its pivot from consumer app to enterprise platform. Grew from IC to Design Director — built an internal creative studio along the way and ended up launching the company's first developer and analytics products.
Freelance
Designer · Self-employed
2015 — 2016
A year of independent work in New York between Switzerland and Foursquare. Clients included Ogilvy, Haymarket, Wider Lens, and Blue Star Families.
SRF – Swiss Radio and Television
Interaction Designer & Motion Designer
2010 — 2015
Five years at Switzerland's largest broadcaster, starting in motion and ending in UX. Learned a lot about designing under deadline pressure, which turns out to be useful everywhere else.
When I'm not noodling on an odd problem (they have a habit of showing up in all sorts of forms), I'm usually hanging out with my weirdly shaped rescue dog, Onyx—aka Pops—who treats every toy like it's her life's work to reduce it to confetti.
Having grown up in Switzerland, I can't stay away from the mountains for too long. Hiking is my reset button.
Back in New York, I'm usually fixing something that probably should've been replaced instead. The successful repairs are pictured. The others have been omitted to protect what's left of my reputation.
